6 Essential Elements of a Successful Ecommerce Site

A great ecommerce site should be easy to navigate


As global online retail sales continue to grow at an unprecedented rate, ecommerce retailers are actively looking for ways to impress in order to gain favour with current and potential customers. This blog walks you through essential homepage designs and layouts that will help you meet changing shopper expectations and make your online business flourish.

1)Responsive Design

Responsive web design allows shoppers to have a great experience on whatever device they are accessing the site with. A great ecommerce site responds to a user’s behaviour and environment based on their platform, orientation and screen size.

Research shows that 60% of all online traffic now comes from mobile, meaning customers are increasingly interacting with online stores using smartphones. A mobile friendly site creates a smooth and flawless shopping experience for online customers. A non-responsive site can be financially devastating for any business because, according to one latest study, 40% of users will leave for a competitor site immediately after a bad mobile experience.

2)Quick Loading Times

Loading speed is an essential element to any ecommerce shopper’s user experience. Statistics reveal that 47% of visitors expect a web page to load in 2 seconds or less.

Customers have limited time on their hands and if the loading speed of a site is slow, they will abandon their shopping cart and move on to a rival site.

3)Ease of Navigation

User-friendly navigation helps shoppers locate your company’s products quickly while increasing sales and profits.

Menus and links to product categories have to be put in a prominent place and products in each category properly named. This helps customers enjoy a smooth and flawless shopping experience. Each of the site’s pages should provide users with an easy way to get back to the home page, find contact information and go directly to the shopping cart.

4)Effective Site Wide Search

A site search function provides quick and accurate product information to customers who visit an online store. The search button has to be easy to find and properly labelled so that it shows exactly what it really does.

An ecommerce site with a poorly labelled search box can be a frustrating place for customers. The button should be located away from other boxes like newsletter, for instance, to reduce the chance of customers getting confused and using the wrong box for searching. Successful ecommerce sites usually place the search box on each page of the site so that customers can find it easy to get back to a product search from any point.

5)Easy Checkout Experience


Lengthy and tedious checkout processes will force customers to abandon their shopping carts at the last minute. Create an excellent checkout process that requires customers to fill out only the most necessary information. The key features of a great ecommerce checkout experience include speed, no forced registration, security reassurance, availability of progress indicators and no distractions.

6)High Resolution Images

Images in an ecommerce site are a requisite for success and should be creative enough to help users explore and interact with products in a similar way they would when visiting a physical store.


High-resolution and visually appealing images attract customers and make products stand out from the crowd. Great images drive consumer confidence and improve shopping experience in this age of visually driven ecommerce. Incorporating rich, interactive imagery wherever possible makes for savvy and reputable ecommerce which has the ability to drive revenue.










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