How to Improve Your SEO With Meta Tags and Content

Elements of SEO Puzzle
When used strategically, content and meta tags can drive traffic to your business

One key goal of a website is to draw consumer traffic, generate leads and improve revenue for a business. To achieve this, a site should stand out among thousands of others promoting similar products and services online.

A suitable method of attaining this objective is Search Engine Optimization (SEO), a process of improving the visibility of a website on organic search engine result pages by incorporating search engine friendly elements.

SEO is a continuous process that if done properly, yields great benefits for your business. In this article, we discuss how the use of metatags and relevant content can improve the search ranking of your website.

Quality Content

For the purposes of SEO, your content should be interesting, keyword-rich and informative enough to give readers valuable information when visiting the site. It has been proven that content plays a major role in attracting traffic from search engines.

Additionally, your content should be well written and free of common typographical errors. Content that is marred with grammatical mistakes will cause visitors to question your website’s reputation. Your site should be regularly updated with valuable and relevant information that will make it a valuable resource to users.

Visual Content

Create and post captivating and sharable videos, photos and infographics. According to a Cisco study, by 2019, 80% of the world’s internet traffic will be video. This dramatic increase will be driven by the fact that over half of the planet (3,9 billion people) will be connected to the internet by that time. Cisco further predicts that consumer internet video traffic will dominate other types of traffic by 2009, taking a massive 80% of the global market. Evidently, visual content is the future and leveraging it will most likely increase traffic to your site and help you generate a lot of leads.

Maximise Your Meta Tags

Ensure your meta tags are as simple as possible and always stick to the allotted number of characters. For title meta tags, the maximum number of characters is 17, description meta tags require a maximum of 160 characters, while the maximum number of characters recommended for keyword meta tags is less than 10 characters.

Include target keywords in a natural way. When structuring, include your page title, brand name and a phrase that includes your target keyword separated by the ‘|’ symbol, rather than stuffing as many keyword variations as possible.

Add a call to action like ‘Click here’ or ‘Buy now’ in your meta descriptions and use cliff-hangers to entice curious visitors to click through. You can always test out and refine the effectiveness of your meta tag content by changing the information stored in these web page fields periodically. If you notice a spike in natural search traffic upon making a change, it’s possible that you’ve hit on a winning combination of meta tag text.

Improve Meta Tags Using Structured Data

Another approach you can adopt to improve both your website’s appearance in the search engine result pages is the use of structured data fields that create rich snippets for your brand. Rich snippets are enhanced search engine result page listings that display additional information beyond your title tag and meta description. Additional information may include a picture, the number of people following you on Google+, or other industry-specific pieces of data.

When done properly, SEO can help your business achieve unmatched insights into your customers, bring more traffic, elevate your business to the top of search engines and help it stay there.

Should you need any technical support to implement your SEO or any web related service, please do not hesitate to get in touch with us. Out of the Box Ideas provides specialist consultancy and expert technical support from initial project analysis and design, through build, to launch and beyond.

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