How Mobile-First Design Can Help Improve Your Business Performance

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Mobile first web design is a must if you are serious about staying ahead of your competition.

Mobile technology is enormously changing the modern business landscape by bringing organisations closer to their customers in ways inconceivable just years ago.

More than 4 billion people now own mobile devices and three quarters of internet users will access the web solely via smartphones by 2025, according to a report published by the World Advertising Research Center (WARC).

It’s now mandatory for all businesses to be on mobile either via a mobile friendly website or a mobile app especially considering that consumers are having 2x more interactions with brands on smartphones and tablets than anywhere else.  

Even though mobile app development can be a slow and expensive process, the fact that in 2018 alone 52.2% of all global web pages were served to smartphones indicates that mobile is the future.

Whether you are running a small business or a huge eCommerce enterprise, adopting a Mobile-first strategy will help you fully tap into the enormous potential presented by the widespread adoption of mobile tech devices like smartphones and tablets.

What is Mobile-First?

Mobile-first web design creates a desktop site starting with the mobile version, which is then adapted to larger screens.  This is contrary to the traditional/desktop-first approach which starts by designing a desktop site and then making it adapt to smaller screens. Additionally Apps allow for a richer interface as the App has greater access to device features such as cameras, files, address books and locations. 

Mobile-first web design makes use of a mobile-responsive framework, but recognizes mobile users' needs first, meaning that a web designer will build a site given the constraints of a mobile platform (small screens, slower processors) and then either copy or improve the site for desktop use.

Benefits of Mobile-First Design

  • Mobile-first is responsive, ensuring that customers on any platform can gain access with ease.
  • Mobile-first is content first, meaning that users are given the content they really need. In Mobile-first design stringent limitations are removed and the focus is on the essential. 
  • Information in a Mobile-first site is easy to consume because it is simplified and compressed down into manageable chunks.
  • Adopting Mobile-first can improve profits for your business. Conversion rates for mobile are up 64%, compared to average desktop devices.
  • Download times are faster on Mobile-first sites and users can access your content as quickly as possible giving you an edge over competitors.

When planning to build a mobile first website, make sure your design is easy to navigate and user friendly. 

Visitors who find a site difficult to use will most likely abandon their shopping carts never to return again. 

In fact, 57% of mobile users say they won’t recommend a business with a poorly designed mobile website.

Considering that 88% of consumers who do a local search on their smartphones visit that particular business within a day, businesses with no solid mobile web design strategies risk playing second fiddle to the competition. 

Out of The Box Ideas provides world-class mobile app and website development using the latest cutting-edge technology. Using our exceptional workflow process, we are capable of consistently deploying quality projects in record time.

For more information or any requirements on Mobile-first web development email us at info@oobi.co.za or call now on +27 (0)79 504-1297.

 

REFERENCES

https://www.socpub.com/articles/the-5-mobile-marketing-mistakes-infographic-14849

https://elearningindustry.com/mobile-first-design-optimize-website-2019

https://barnraisersllc.com/2016/09/50-astounding-facts-about-mobile-search-behaviors/

https://www.socpub.com/articles/the-5-mobile-marketing-mistakes-infographic-14849

https://www.justinmind.com/blog/complete-guide-to-mobile-first-design/

https://www.warc.com/content/paywall/article/warc-datapoints/almost_three_quarters_of_internet_users_will_be_mobileonly_by_2025/124845

https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/

https://www.lsainsider.com/study-customers-have-2x-more-brand-interactions-on-mobile-than-anywhere-else/archives

https://www.business2community.com/marketing/38-mobile-marketing-statistics-you-need-to-know-02185085

 

 



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